About Us
Elsa Capital was founded in Q4 2024 in San Francisco with the belief that Generative AI will be the most transformative shift in financial and professional services in our lifetime.
We are thesis-driven investors, focusing on two key areas:
Vertical AI applications—particularly in financial and professional services.
Secular long-term opportunities in fintech—including embedded finance, CFO software stack, B2B payments, wealth-tech, and more.
We invest from pre-seed to Series A, with a primary focus on seed-stage companies.
Founded by former operator and founder, we know that building a billion-dollar company takes far more than just capital. That’s why we bring deep domain expertise, hands-on operating experience, and an extensive network to help our founders scale and succeed.
Sarah Fu, Founder & Managing Partner
Sarah is an investor, founder, and operator with 15 years of experience at the intersection of financial services and technology.
Sarah brings deep investing expertise, having overseen $8 billion in financial services and business services companies at Fidelity, alongside years of angel investing. A builder and operator at heart, Sarah played a key role in Stripe’s hypergrowth, leading product, strategy, and finance initiatives as the company scaled from $5 billion to $100 billion valuation. She also built from the ground up as co-founder and CEO of a fintech startup accepted into YC. Earlier in her career, Sarah helped execute over $25 billion of financing and M&A transactions as a technology investment banker at Morgan Stanley, where she saw firsthand many of the manual tasks that AI could automate today.
Sarah holds an MBA from Stanford Graduate School of Business, a B.S. dual degree in Bioengineering and Finance (summa cum laude) from the University of Pennsylvania, and is a CFA charterholder. She lives in San Francisco with her husband and two daughters.
